Terms of Service

Last Updated: March 26, 2026 · Effective Date: March 26, 2026

1. Acceptance of Terms

These Terms of Service ("Terms") constitute a legally binding agreement between Estel Tech and you. By accessing the Platform, you acknowledge that Estel acts as a Sales Workflow Orchestrator, facilitating the processing of data between you and your chosen third-party providers.

2. Definitions

  • Platform: The Estel web-based SaaS application and orchestration layer.
  • Third-Party Services: External data providers (e.g., Apollo.io) connected to the Platform via User credentials.
  • Processed Data: Professional contact information (PII) retrieved from Third-Party Services at the User's direction.
  • System Data: Non-PII metadata, including job titles, company names, and one-way HMAC-SHA256 hashes used for matching logic.

3. Eligibility and Account Registration

Standard eligibility applies (18+ years, legal capacity). You are responsible for maintaining the security of your account and any third-party API keys or OAuth tokens connected to your Estel profile.

4. Service Description and Role of Estel

Estel provides an AI-powered orchestration layer for B2B sales intelligence.

The Orchestrator Model: You acknowledge that Estel does not maintain its own global database of contact PII. Instead, it provides tools to query, filter, and enrich data from Third-Party Services.

Uptime & Accuracy: Services are provided "AS IS." While we target 99.95% uptime, we are not responsible for the accuracy or availability of data provided by Third-Party Services.

5. User Obligations and Prohibited Activities

In addition to standard prohibitions (spam, illegal conduct), you specifically agree:

  • To use the Platform only for professional B2B outreach.
  • Not to bypass the rate limits or terms of any connected Third-Party Services (e.g., Apollo's ToS).
  • To comply with the ePrivacy Directive and local "Cold Calling" or "Opt-out" regulations when using revealed contact data.

6. Intellectual Property Rights

Estel retains all IP rights in the Platform, its algorithms, UI/UX, and the "matching logic." You receive a limited, revocable license to use these tools. You may not reverse-engineer the matching engine or use Estel to build a competing data orchestration product.

7. Data Roles and Ownership (CRITICAL UPDATE)

User Ownership: You retain ownership and control over the specific search results and enriched leads generated through your account.

Data Controller Status: You are the Data Controller for all Processed Data. You determine which contacts to reveal and how to use them.

Data Processor Status: Estel acts solely as a Data Processor. We store Processed Data only within your private chat history for your utility.

Estel Ownership: Estel retains ownership of "System Data" (the de-identified, hashed metadata used to optimize the matching engine) which does not constitute Personal Data.

8. Limitation of Liability

Estel is not liable for actions taken by Third-Party Services. Our total liability remains capped at 10% of the fees paid in the preceding 12 months.

9. Indemnification

You agree to indemnify Estel against claims arising from:

  • Your breach of any Third-Party Service's Terms of Service.
  • Your failure to establish a legal basis (e.g., Legitimate Interest) for contacting individuals identified through the Platform.
  • Violations of GDPR/CCPA resulting from your outreach activities.

10. Subscription, Billing, and Payment

Standard terms apply. Fees are for access to the Orchestration tools, not for the purchase of data itself. You are responsible for any costs or credits required by Third-Party Services (e.g., your Apollo subscription).

11. Termination

Estel may terminate access for violations of these Terms or if your use of the Platform creates a risk of Estel being flagged as a "Data Broker" by regulators. Upon termination, OAuth tokens are deleted immediately; chat history is handled per our Privacy Policy.

12. Dispute Resolution and Governing Law

These Terms remain governed by Bulgarian law. All disputes shall be resolved through binding arbitration in Sofia, Bulgaria.

13. Contact Information

Info: info@estel.tech

14. Entire Agreement

These Terms, our Privacy Policy, and the Data Processing Addendum (DPA) constitute the entire agreement. Any prior claims that Estel is a "Data Owner" of lead PII are superseded by these Terms.

Version: 1.0 · Effective as of: March 26, 2026